In 2011 Jet Label made inquiries about purchasing Challenge Label. At the time, a deal could not be agreed upon, and this became the turning point in the decision to buy the first HP6600 in Canada back in 2012 and then adding a second one in 2013. Now four years later we are happy to announce that the assets of Challenge Label of Kelowna, BC belong to Jet Label.
The asset purchase caps a very busy growth year, earlier in 2015 the company expanded into an additional 18,000-sqft space. In the fall, Darrell Friesen and Rod Froment, (Co-Owners) made the decision to purchase additional digital press equipment, and upgrade the building to facilitate acquisitions.
Jet Label will be printing labels for their customers on any one of their fifteen (15) presses. The acquired assets start arriving in December 2015, and are being commissioned over Christmas. New digital equipment is expected to be operational at the end of January 2016. “We are undoubtedly the largest label company in Western Canada. We have the capacity and equipment to produce labels and tags that dominate the marketplace for format, fit and function,” said Friesen.
“We are really pleased with the asset purchase, Challenge produced very good quality with their equipment. Included in the sale were all of the plates, dies and label manufacturing specifications. Of the 500 plus Challenge customers, there is less than 10% on our existing customer base,” Froment adds.
“We have invested over $5 million in the past 4 years to buy equipment that is changing how we go to print, composition of the labeling and applications that the marketplace is moving to,” says Friesen. “Back in 2012 we identified a significant need in Western Canada for a digital label house that also could provide excellent conventionally printed labels, and we are continuing by investing in both digital and flexographic to support businesses in Western Canada.”
Jet Label has offices in Edmonton, Calgary, Vancouver, Prince George, Kelowna, Saskatoon, and Winnipeg.