Product labels can easily become an underused tool when it comes to product promotion. Although it’s the first thing they see when consumers look at store shelves, some marketing teams can easily overlook a label’s potential as a tool to introduce marketing campaigns to the customer.
Did you know that some of the most successful marketing campaigns incorporate label changes in their campaign? Here are some ways customized labels can become a useful tool to help your product marketing:
• Run a holiday campaign
Changing up a product label’s shape, colours or material can add a touch of a new theme to your existing branding. Add a note with a hashtag or a QR code linking to your website and you can create an interactive label that celebrates a certain special time of year.
• Feature new information about the product
Customized labels also serve as a tool to provide useful information to clients. More than the branding that it promotes, labels also include information that helps consumers decide that what they are buying is what they really need and nothing less. Want to make it known that your product now has 25% less sugar, or that it’s recently won an award? By featuring that information as a bright graphic front-and-centre, your customers will be able to weed your product out from the competition more quickly.
• Add a tag or sleeve
One of the great benefits of customized labels is that companies are able to brand and rebrand themselves whenever they feel like they need to. However, it can be expensive to undertake frequent label design changes if you order in large quantities. Imagine you have 50,000 labels sitting in your warehouse, and suddenly you need to roll out a new campaign. No need to throw those labels away – why not add a tag or sleeve featuring the campaign instead? It’s fairly common now to see tags with promotional giveaways around the neck of a liquor bottle. By creating these additional labeling opportunities, you can create interest without having to re-design, re-order, or re-apply your labels.
There is no doubt that Customized Product Labels are a must for every company. By carefully planning your marketing campaign and including labels in each campaign you undertake, you can successfully communicate whatever makes your product unique to anyone and everyone looking at the store shelves.