In our previous post, ‘What goes into making a wine label’, we discussed the basic of making a wine label. Today’s design-driven consumer base often pays more attention to creative wine labels on the bottles than to the wine inside them (I’m sorry, Wine Connoisseurs). Eye-catching wine label designs are crucial from a marketing standpoint. Not only do they stand out among the several other wine bottles on the shelves, but they also compel the consumer to purchase your product. Making a wine label is not enough, it has to perform the job of converting customers to purchase the product.
Creativity is essential when attracting the modern buyer. Here are some tips for wine labels that you can use when planning your own unique wine label designs.
1. Know Your Consumer
The wine industry does not just cater to the middle-aged population anymore. More and more Millennials are now becoming wine savvy and make up a large portion of the growing wine market. To attract these Millennials, your wine label designs should speak to that demographic.
Put yourself in the shoes of your consumers to determine what they are looking for in their wine. Would elegant gold foil lettering against a plain black wine bottle appeal to them? Or would they be more inclined to purchase a wine bottle with crisp white creative wine labels and a fun, classy pop of color? Do some research to find out what your consumers would be drawn to and then work around those key aspects.
2. Focus on the Branding
Your logo, your USP (Unique Selling Point), your ingredients, and your manufacturing process are all components of your branding. Ask yourself: “What makes this wine special?” Your logo needs to be easily visible on your wine label. Other key elements of your branding should be carefully incorporated into your wine label design to ensure your product is synonymous with your brand image.
3. Get Crafty with the Design
Gone are the days when wine label designs were drab and simplistic. Create a design that speaks to your target audience and it will help entice them into making a purchase.
Luckily, with the latest print technology the sky is the limit. You may choose bolder, brighter colors, you have a plentiful selection of finishes, and you can get creative with your label’s shape. Give special consideration to the font style and size that you put on your wine label as that makes the first impact in the minds of the consumer.
For example, Designer Marinovich created the following wine label design by describing what wine makes him feel like, a perfect remedy for a bad day and a way to make a sunny day more memorable.
Notice the classic font and the bold mix of colors used in his design.
His aim was to hypnotize the consumer into discovering how great the wine was with the help of the label alone. We think he’s succeeded – do you?
A wine label is not just a piece of paper stuck on the bottle. Done right, it can be a powerful marketing tool to convince your audience to pick the bottle off the shelf. That’s why we recommend working closely with our experienced team at Jet Label & Packaging to create your eye-catching wine labels.