Variable Data Printing and Its Many Uses

  Variable Data Printing is a fancy name for a simple – but brilliant – ROI generator.   What is it? Also known as personalized printing, variable data printing (VDP) gives you the ability to create customized, targeted communications with consumers. On the marketing side, VDP can increase response rates while reducing overall printing costs…

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Key Factors in Label Design

  How Important are Labels? In a word: Very. 7 in 10. That’s the number of customers that, entering a store, haven’t made up their minds about what they’ll be purchasing. This is where your label becomes your product’s most important asset. Labels are crucial decisions.  Your label is your point-of-purchase brand advocate. It must…

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Eliminating Label Lift for Wine

As a true passion product, wine demands labelling that beckons customers to ‘try me and fall in love.’  Wine labels must be not only appealing but alluring. This emphasis on aesthetics flies in the face of an inconvenient truth: Wine labelling is hard. Even while standing out on cluttered racks, wine labels must stand up…

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How to Make Appealing Wine Labels

Let’s face it: today’s design-driven consumer base often pays more attention to creative wine labels on the bottles than to the wine inside them (I’m sorry, Wine Connoisseurs). Eye-catching wine label designs are crucial from a marketing standpoint. Not only do they stand out among the several other wine bottles on the shelves, but they…

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Designing a Juice Label

When designing a juice bottle label, you should make several important considerations. First and foremost, you must craft the juice label design depending on who your target audience is. If you have multiple types of juice or beverage, then you should customize each label depending on the consumer and their expectations. A few important factors…

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How To Design Product Labels

When talking about label design, the hot question in any designer’s mind is always “Will it stick out on the shelves?”. If you imagine a place on a crowded supermarket shelf in your product’s future, it is important that you have a product label that customers will notice and remember. When the branding sticks in…

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