A consumer has many choices when it comes to choosing an ice cream. Flavour, brand and colour are just some of elements that come into play and since it is often an impulse purchase, a label can make or break the opportunity to sell your company’s product.
A well-designed ice cream label is necessary to communicate the details of the ice-cream, make the container look attractive and convince the customers to purchase. We’ve written a list of some of the things that we, at Jet Label, consider for your container label to ensure that it is the best it can be.
Providing information is a basic element when it comes to any label. Important information with respect to the quantity of the ice cream, the flavours and the ingredients used must be mentioned on the ice-cream label. Stating all the food ingredients is a must and is a requirement by the Canadian Food Inspection Agency.
Additionally, consumers are health conscious so the nutritional element should be mentioned as well. Stating the amount of fat in the ice cream or if it contains low fat or non-fat is recommended.
The colour of the ice cream container’s label can have impact. As an ice cream manufacturer, you may not be dealing with one particular product. The varieties of flavours are best distinguished with different colours of labels. For example, a strawberry flavoured icecream could have a pink shaded label, while a pistachio flavoured ice cream could have a green label.
Such colour coding gives the consumer quick visual identification of the product. Also, brightly coloured labels can attract attention and persuade customers to purchase.
A professional quality label is a must. Since ice creams are kept in the freezer, the label should be able to withstand the variations in temperature. The content written on the label should not fade. A quality ice-cream product would be well served to have a good quality label.
Adhesive and Freezer Graded
The adhesive used for ice cream container labels should withstand cold temperatures. Labels should also be freezer graded. Freezer graded labels and adhesives prevent the package from peeling off or developing any cracks due to low temperatures. This is something as an ice cream manufacturer you shouldn’t overlook.
By taking these points into consideration when deciding how to design your label, you will end up with a good quality, low temperature freezer label that attracts customers with its design. Your label will impact the number of sales and will create brand recognition for your ice cream product. Therefore, choosing the right label company for your product is critical. If you are on the looking for a customized, branded label for your product, get in touch with Jet-Label.
Image Source: https://www.flickr.com/photos/karenhorton/3715422684