choosing a label material

One of the most important aspects when creating custom labels is to pick the right material. This is important for two reasons.

  • You want the label to stick to the product package
  • It should be able to deliver the intended look and feel, and communicate the planned message

So, how do you pick the right label material? Here are 5 questions you can ask.

What is it being applied on?

The material of the product package plays a very big role in deciding the right label material. Label materials and adhesives react differently with different product materials and their surfaces. Cardboard or uncoated paper packaging is the easiest; any paper label with a permanent adhesive will work fine. Coated paper, on the other hand, has a waxy or slick surface. Plastic or squeezable tubes need additional considerations; polyolefin labels are best suited for such containers.

For cosmetics products, polypropylene laminated products are recommended.

Industries are frequently innovating with product packaging and the material, its use and the product being sold needs to be taken into account.

How is it being applied?

There are two ways labels can be applied – by hand or by machine. Deciding the right label material depends on which application you can access. Labels being applied by hand should be easy to hold and stick such as paper. However, sticking a clear label is delicate and it is essential that no bubbles form.

Whether you apply by hand or by machine depends on what facilities and resources you have access to.

What Environments do the Labels need to survive?

Consider the complete lifecycle of the label. What are all the environments that it will have to go through? What temperature and moisture will the label experience?

Paper labels are the most basic labels which are utilized in clean, warm and dry environments. A laminated label is recommended for cold, refrigerated or frozen environments. Wine bottles, which are quite often put in ice buckets, require special labels. Similarly, labels that experience high temperatures require a different set of labels. Polyester is most used for high temperatures as it can bear the heat.

What is the Shape of the Product?

The shape of the product container must also be accounted for. When deciding the right label material, you have to consider whether the container is curved, flat, round, etc. The shape of the product produces a strain on the label material and it should be able to bear the strain.

What is the containers colour?

It is critical that your label be easily visible and readable. If the label blends in with the colour of the container, then it becomes difficult to read. The label material and the product container needs to have contrasting colours. In case, the product container is transparent or translucent, a clear label is an excellent choice.

Ultimately, to choose the right label material, consult our experts. Jet Label offers you a team of experts that first understand all of your requirements before recommending the correct label material.

Image Source: http://www.singletongroup.com/

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