Purchasing the assets of Challenge Label (previously of Kelowna, BC) was a big move for us recently and is allowing us to grow even more.
“We are really pleased with the asset purchase, Challenge produced very good quality with their equipment. Included in the sale were all of the plates, dies and label manufacturing specifications. Of the 500 plus Challenge customers, there is less than 10% on our existing customer base,” Co-owner Rod Froment says.
The new equipment accumulated from Challenge Labels is now in our Head Office/Manufacturing location in Edmonton, Alberta and we’re excited for the new things we’ll be able to do with some of it, including embossing and foiling. This is going to expand our capabilities, efficiency, and give more options for our customers.
The asset purchase caps a very busy growth year, earlier in 2015 we expanded into an additional 18,000-sqft space. In the fall, Darrell Friesen and Rod Froment, (Co-Owners) made the decision to purchase additional digital press equipment, and upgrade the building to facilitate acquisitions. Jet Label will be printing labels for their customers on any one of their fifteen (15) presses.
“We are undoubtedly the largest label company in Western Canada. We have the capacity and equipment to produce labels and tags that dominate the marketplace for format, fit and function,” said Darrell Friesen.
It’s going to be a busy year ahead, but we’re ready and excited for the challenge and can’t wait to take on the next milestone.
For more information on the Challenge Label purchase, click here.