What is marketing? Marketing is the ability for your business to promote your product so that it can be sold. You can do it through advertising, promotion campaigns, social media activities and a whole host of other activities. Good marketing ensures that your customers are aware that your product exists and that they pick it.
While most marketing strategies focus on multiple mediums such as billboards, print advertising, and social media, to a name a few, marketing strategies often miss out on labels. Labels can greatly impact your marketing.
Building a brand is critical to any marketing strategy and even more so today. There is a huge rise in the concept of brand loyalty among customers. Customers, rather than face the confusion of which product to pick, want to trust a particular brand wholeheartedly. For example, Apple branding has given rise to loyal customers who create an Apple ecosystem by purchasing Mac laptops, iPads and iPhones.
A good brand convinces customers that your brand is synonymous with quality and trust.
How is labeling involved with branding? Your product package needs to frequently remind customers which brand they are using. Your label has to display the logo, brand name, and tagline consistently to build brand recognition.
Every time a customer has Nescafe coffee, Nescafe creates an impact and improves recall of their brand. This increase the chance of the customer purchasing the product again.
Differentiate from Competitors
If you don’t have a label to proclaim your product name and brand – how do customers distinguish your brand from the others?
When your product is put on a store shelf, it should stand out from the crowd.
The above image is of a generic cola. They’ve mimicked the look of Pepsi on the left and of Coca-Cola on the right. By looking at these bottles, do you imagine that the Cola on the right tastes more like Coca-Cola than Pepsi?
You can do all the advertising in the world, but if your product is unable to grab the customer’s attention at the store, then they are not going to purchase it. Your label plays a crucial role in attracting the attention of your customers.
By crafting a unique label, you ensure that your customers at least give your product a look.
Your label is part of the final stage of your marketing. When your customers pick up the product, they may just be taking a look. It is at that moment that you should be able to convince them to buy it. How? By having an effective label to market it to them.
- Strong branding on the label plays a role in convincing the customers that your product can be trusted
- The information you provide on the label is critical for customers to know that this is the product they want
- A label is an excellent opportunity to display extra information that may influence the buyer, and turn a “maybe next time” into a “yes”
Your label can be the final straw as to whether a customer decides to purchase your product. If your label is not part of your marketing strategy, then you are making a mistake. For more tips and information on how to build a label into your marketing strategy, call us at Jet Label.