How Your Label Can Make The Biggest Difference For Your Profits
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Different types of labels require different types of label adhesives, and there is no single adhesive for all applications. Designing and printing the label is not the final stage for your product – you need to actually stick the label on the product. To do this, you have to pick from three most basic adhesives – permanent, removable and repositionable.
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Permanent:
Most labels use permanent adhesive. It’s affordable and budget friendly. The adhesive strength is strong, so much so that any attempt to remove the label would damage the product package or the label.
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Removable:
Removable adhesive is utilized for stickers and labels that are put on temporarily such as coupons or limited-time promotions.
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Repositionable:
This type of adhesive is utilized for labels that can be repositioned, easily removed or reapplied on another package.
At Jet Label, we offer a wide range of label adhesives depending on your type of product package.
Here are several questions to ask about your product packaging before you narrow down your choice of label adhesives:
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Is the Surface Smooth?
Smooth surface products can be described as low energy, and a good example would be non-stick pans or a wine bottle. There are many plastic materials which also have similar properties. A smooth surface makes it difficult for labels to get a good grip. The wrong adhesive would result in the label shifting on the package.
For smooth surfaces, permanent adhesives are often recommended as they get a firm grip on the surface.
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Is the Surface Curved?
A strong adhesive is required to ensure that a label does not peel off of a curved or cylindrical surface. Curved surfaces can be pharmaceutical vials, fruit preserves jar, or a bottle.
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Does the surface become hot or cold?
Temperature makes an impact on the adhesive for labels used. Extreme temperatures of hot or cold should be taken into account. If the product package experiences temperatures above 150 degree Celsius or temperatures lower than 20 degree Celsius, then it will require a special type of label adhesive.
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Will the product package get wet?
Will the product package be put in ice or immersed in water? The adhesive should be able to survive in wet conditions and keep the product label on. This can apply to products that will be stored in steamy or very damp locations too, like labels for shampoo bottles or shaving cream that is stored in a shower between uses.
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Is it inside or outside?
If the product is expected to be kept out in the open, then the label adhesive needs to take the exposure of UV light into consideration. Exposure to the sun over a period of time can weaken the adhesive.
There is a large selection of adhesives available, and there are multiple questions that you need to ask before selecting the right adhesive for your labels With Jet Label, our team of professionals will assist you in picking the most appropriate adhesive for your product label.
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