Whether it is the start of summer or the first signs of winter, the lineups in the liquor stores seem to keep growing longer each year. With the growth of the craft beer industry, the average beer label’s design has been evolving, and lately it’s become a showcase of talents with the many creative designs on display. Each year, beer companies put a lot of effort into coming up with a new label design that’s not only attractive and informative for the consumer but is also something that reflects the branding that they want for their company.
The growth of the artisanal, more often referred to as craft beer industry has become unstoppable in recent years. In fact, there are so many varieties of them available in Canadian liquor stores that they’ve seemed to shift the trend of beer label design for large-scale beer operations too. Each bottle design is thoughtfully drawn and unique to the brand. The dominant trend right now seems to be designs that become more and more complex. This begs the question: with everyone trying to stand out and look unique with bright colours and custom artwork, how can anyone truly stick out on the shelves anymore?
Logically, the best way to stand out when placed amongst this visually overwhelming bunch would be to follow the other emerging trend of extreme minimalist labels. You can go for simple labels that cover only a portion of the beer bottle or the beer can. It can have a few words on it including the name of the beer or its manufacturer, as well as the minimum amount of information required for the consumer to know what it is and to meet the labelling requirements by the government of Canada.
One trend that cannot be ignored is specialty finishing and a fancy stock. Giving your label an upscale look can be done no matter the design you choose. By using premium or more expensive-looking label elements, a consumer will often choose your beer over another when experimenting with a new beverage choice.
Designers and marketers alike know that almost all the time, the first thing that consumers will notice about any product is the product label. When deciding what route to take, it’s important to ask yourself: what do you want the label to say about your brand?
And as always, the best advice is to stop and take a look at what’s on the shelf. Think about what will look desireable when placed on the shelf next to the other beers. After all, you are competing with that.