Jet Label president and chief executive officer Darrell Friesen provides a reason to refresh rather than rebrand via labelling options.
Read the full article on Food in Canada’s web site now — click here!
Last night we swept the Digital Label category at the 2018 Canadian Printing Awards, winning Gold, Silver, and Bronze with labels produced by our talented production team right here at Jet Label. GOLD WINNER nktr ICE, with its attractive design paired with metallic and matte spots and strategic placement of white inks. SILVER WINNER Evil…
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Milestone doubles digital capacity at Western Canada’s largest label manufacturer Edmonton, AB, Canada – Jet Label & Packaging, Western Canada’s largest producer of labels and printed tape for a broad range of industries, will become the first label manufacturer in Canada to install an HP Indigo 8000 Digital Press. Scheduled to begin operating in…
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Labels deliver an introduction to a product, playing a critical role in a business’ profit. There has been a tremendous amount of studies done on the psychology of consumers and how they respond to a product. Such details to consider include colour, font, typography, material quality and more. Businesses are continually fighting for psychological space in…
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A Longtime Supporter of JDRF, Jet Label Also Sent Team to Participate in Stationary Cycling Event Occurring in Cities Across Canada Jet Label & Packaging Ltd., Western Canada’s largest producer of labels and printed tape for a broad range of industries, is an elite sponsor of this year’s Revolution Ride to Defeat Diabetes in…
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How many times have you seen the logo and brand label design for Coca-Cola change over the years? Brands’ labels change the way they do to either remain relevant in the current year or to evolve further and break new stylistic sensibilities. Of course, current day fashion and public taste dictate many of the changes…
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Colours play an important role in the way we see and perceive things. If you see a dull colour, you might think that the product is not interesting. Colours are scientifically proven to have a psychological effect on the way we view the things around us. Branding experts are aware of this colour psychology and…
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It is not just what goes inside the bottle that matters, but also what’s on the outside. The label on your beer bottle is the first thing to attract a customer. So, when you settle on a design for your beer label it should be able to push the customer to buy the bottle and…
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You’ve invested a great deal in doing the necessary research for your product, you’ve invested a great deal in ensuring you manufacture the same product in huge quantities, and then you invest a great deal in advertising your product to spread awareness. You do all of these activities to ideally hope that the customer picks…
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