Companies may have a variety of reason to re-brand. This could include updating a logo or changing the company name and look entirely. In some cases, re-branding may simply be used to reflect a company’s growth over time. For instance, Sound of Music, established in 1966, was a perfect name for a company that sold…
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Jet Label President and Chief Executive Officer Darrell Friesen provides a reason to refresh rather than rebrand via labelling options. Like any marketing tool, a time comes when updates or adjustments must be made to labels. This helps to revitalize brand potency and enhance the impact it has on consumers. These label changes help reflect…
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Last night we swept the Digital Label category at the Canadian Printing Awards 2018, winning Gold, Silver, and Bronze with labels produced by our talented production team right here at Jet Label. GOLD WINNER nktr ICE, with its attractive design paired with metallic and matte spots and strategic placement of white inks. SILVER WINNER Evil…
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Milestone doubles digital capacity at Western Canada’s largest label manufacturer Edmonton, AB, Canada – Jet Label & Packaging, Western Canada’s largest producer of labels and printed tape for a broad range of industries, will become the first label manufacturer in Canada to install an HP Indigo 8000 Digital Press. Scheduled to begin operating in…
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Labels deliver an introduction to a product, playing a critical role in a business’ profit. There has been a tremendous amount of studies done on the psychology of consumers and how they respond to a product. Such details to consider include colour, font, typography, material quality and more. Businesses are continually fighting for psychological space in…
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We’re proud to be cycling again in the 2018 Revolution Ride to Defeat Diabetes! A Longtime Supporter of JDRF, Jet Label Also Sent Team to Participate in Stationary Cycling Event Occurring in Cities Across Canada The JDRF Revolution Ride to Defeat Diabetes is a high-energy stationary cycling event taking place in cities across Canada. This…
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How many times have you seen the logo and brand label design for Coca-Cola change over the years? Brands’ labels change the way they do to either remain relevant in the current year or to evolve further and break new stylistic sensibilities. Of course, current day fashion and public taste dictate many of the changes…
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Colours play an important role in the way we see and perceive things. If you see a dull colour, you might think that the product is not interesting. Colours are scientifically proven to have a psychological effect on the way we view the things around us. Branding experts are aware of this colour psychology and…
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