Information overload is a real thing for consumers. Are you intending to create a product label that contains more than a handful of information for the end user? How do you make a label with so much information, but keep your label visually appealing? Peel and reveal can help you save on high packaging costs…
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Oil Free, All-Natural, and Long-Lasting – these are just three of the many claims most makeup labels display. Chances are you have read some of these phrases on your favorite brands, and maybe you have even chosen a brand because of these claims. For many, these are the key terms that they look for when…
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Are you thinking of buying that product whose label says it is made from all natural ingredients? Isn’t it tempting to purchase the product that claims it is going to help you lose ten pounds in a week? Whether these products can deliver their promises or not, it is important that you carefully consider the…
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Product labels can easily become an underused tool when it comes to product promotion. Although it’s the first thing they see when consumers look at store shelves, some marketing teams can easily overlook a label’s potential as a tool to introduce marketing campaigns to the customer. Did you know that some of the most successful…
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Who wouldn’t want their labels to last no matter what conditions it endures? Almost every entrepreneur that aims to succeed is looking into the use of waterproof labels for their products. This is to ensure that their product labels withstand all types of conditions, dry or wet. However, the materials required to waterproof your labels…
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Wine label design is not a simple task. Every wine manufacturer knows how important it is to come up with the perfect wine label before they put their product on the market. Every detail that you put on the wine label says a lot about your wine. Wine labels can convince wine buyers to choose…
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The old Nutrition Facts Table (left) vs the new (right) A growing trend in health aware marketing informs us that consumers are more particular about their health than before. Advertising from Governments, Foundations, Media, Food Manufacturers and Retailers focuses on people paying special attention to Nutritional Labels. Depending on the message, all of these groups…
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The FDA recently announced the new Nutrition Facts Label for food packages in May 2016 and there were some changes with respect to how much sugar content is in the food. So as a packaged food manufacturer, it is important to communicate the amount of sugar in a clear manner on the nutritional label. Updated…
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