Colours play an important role in the way we see and perceive things. If you see a dull colour, you might think that the product is not interesting. Colours are scientifically proven to have a psychological effect on the way we view the things around us. Branding experts are aware of this colour psychology and they use colours strategically while designing labels for products. The following points cover the basics of how colour affects what a consumer purchases and how can you use your label’s colour to increase sales.
Your label should help the consumer read the information provided on the label without putting any stress on his or her eyes. The best way to ensure this is by using light/dark contrast between the colour of the text and the background. Especially with small letters, this light/dark contrast will greatly improve your labels’ readability.
Matching Brand and Label Colour
The colours used for brand elements such as logo, designs, themes and others must match with the label colour. But, how does colour affect purchase? Well, if you use your brand’s colours consistently across all your labels, then the customer is able to recognize your products easily. Out of all the clutter of different food products on shelves of a supermarket, your product will catch the attention of the consumer. It also has a greater impact and your customer is able to recall your product quickly. This eventually can even influence buyers to purchase your products over competitor’s product.
Nature of Products & Colour Psychology
If you are dealing with environmentally friendly products then having a green colour label can convey that to the customer. The colour green is widely known to represent environment or eco-friendly products. Red raises a buyer’s blood pressure slightly, increasing the chance of an impulse purchase, and also can increase a buyer’s appetite which makes it a good choice for a food product. On a more practical note, in the Pharmaceutical industry there are some specific colour codes which should be used on the label to distinguish the medicines for various purposes.
Colours and their Brand Associations
A great example of effective branding with colour is Breast Cancer Awareness’ use of the colour pink. Pink is commonly associated with Breast Cancer Awareness because of its widespread use in that context around the world. Another excellent example is A&W which is commonly associated with their recognizable orange and brown hues. McDonald’s yellow, Apple’s clean white, or Wal Mart’s blue are great examples of brands incorporating specific colours carefully into their brand, and building automatic association by doing so.
Now you can see how a properly planned label design with the correct colour combination can increase the sale of your products. If you are considering labeling your product, be sure to enlist an experienced professional graphic designer from a professional label company like Jet Label.