Packaging is the first point of contact between the customer and product, so an appealing packaging label is certain to influence the customer to buy your product. Marketers, therefore, try and create the perfect packaging label that goes with the product they are trying to sell. Some have luxurious labelling with high-quality print and designs, while others may have specific colour labels especially for ‘impulse buys’ like snack products. Vintage labelling is one other type of label used by companies in the past few years. Such labels give a vintage look to your products.
The content can be printed on any paper material but a craft paper is a common choice. Craft paper gives that vintage look when it is applied on the container. You can also get more obscure types of label material in order to give the label a classy look. Aged paper, “leather”-like material, or real wood materials are all available as a premium stock for your vintage label. Having an uneven border cut or printed “burn marks” adds to the vintage appearance of the label.
Printed “Aged” Look
The print should look aged. This does not mean that printed content should be difficult to read. It should be clearly visible and legible. Use a lighter shade of ink to give the look of fading over time and avoid using bright colours. Natural colours are a better way to give a traditional appearance to the label. Vintage labels usually do not have multiple colours, so instead limit your labels to maximum of three to four colours that are muted and subdued.
The best styles for vintage labels are script style or blackletter style fonts. These typestyles are a great way to give a typical vintage look to the labels. Ensure that there is enough spacing between each word to keep them legible.
The content should not be cluttered, so avoid adding too many words to a description. Have a classic design, perhaps with a plain or slightly textured background, and if you want an image, make sure it is not a complex picture. A simple drawing suits well with vintage labels.
A good quality label can impact the marketing for your product. Therefore, make sure that the label does not get damaged easily. The adhesive should be strong to keep the label intact with the container, and a coating should be added if the label will be exposed to certain environments. However, crafting a vintage label takes time and knowledge of the materials and printing styles. If you want to customize your branded product with a vintage label, then get in touch with the professionals at Jet Label.
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