You’ve invested a great deal in doing the necessary research for your product, you’ve invested a great deal in ensuring you manufacture the same product in huge quantities, and then you invest a great deal in advertising your product to spread awareness. You do all of these activities to ideally hope that the customer picks your product from that supermarket shelf, and not your competitors’ product. However, you may be doing all of the above-stated activities flawlessly and that might still not translate into an all-important ‘sale’. Why is that? It can be that your product didn’t sell itself well amidst its rivals. One major reason why you’re unable to sell your product could be because of a flawed (or non-existent) labeling strategy. Here are tips to help you design a better label!
‘Narrative’ – Share a Story
Go against the grain and do something different. Yes, while it’s important to present facts about the qualities of your product, other details about time and place of manufacturing, your logo, etc., you can also try to build an intrigue around your brand (or product) in order to tempt the customer into picking it up. Consider sharing the summarized story of your brand in a sentence or two. Or, alternatively, consider sharing the story of a customer who tried (and loved) your product. It’s unusual, it’s witty, and it’s intimate – it’s a wonderful marketing strategy any label provider would approve of.
‘Aesthetic’ – Play with Colors
You may be witty with your message and provide an excellent product, but that still won’t translate into a ‘sale’ if your customer doesn’t find your label aesthetically pleasing. Come to think of it, would you personally buy a product with an awkwardly designed or cheap looking label? Thoughtfully pick the label’s colours while keeping in mind what makes sense when applied to the nature of your product. Colour is a critical element of subconscious communication. Furthermore, try to match the colour of your label to the image and font you’re opting for. Take a look at your closest competitors to seek inspiration.
‘Sensibility’ – Space it Out
All wise custom labeling companies are consistently skeptical of ‘adding too much’ and cramping the entirety of the label. Be picky with the font that you use, the size of the font that you use, the size of the image you’re adding, and the size of the label itself, in relation to your product. You must do all of these things to ensure you have a well-spaced out label that leaves enough empty, breathing space. You don’t want to suffocate the customer with too much text or imagery.
‘Expertise’ – Seek a Specialist
You trust your product and its brilliance, as you rightly see yourself as an expert in that particular category or segment of the market. Similarly, you must rely on the expertise of reputed label printing services with their capacity to print and design labels. These specialists have been in the business for too long to make obvious mistakes. They will be most qualified to understand what works and what doesn’t, and understand what the consumers like. Contact us today so we can help you get the perfect label for your product.