Jet Label: A Preferred Printer for Sobeys
When designing a juice bottle label, you should make several important considerations. First and foremost, you must craft the juice label design depending on who your target audience is. If you have multiple types of juice or beverage, then you should customize each label depending on the consumer and their expectations. A few important factors that need to be considered for a juice bottle label design are explained below.
Product
The juice label design will vary depending on your product. If your beverage is a natural drink, then you may consider designing a label with an ‘eco-friendly’ theme. If you have multiple flavours, then each juice should have a different label. An image of the fruit from which the juice is made could enhance immediate recognition of the product. This also helps consumers easily identify the flavour of their choice. If your juice has some health benefits then mention it on the label too. Your label design should reflect the qualities of your juices, so be sure to hire a professional if your budget allows it.
Target Audience
As mentioned earlier, knowing your target audience is the first step to understanding what kind of label design you should come up with. If your product caters to a young trendy population, then your design should have the latest design styles and graphics. For example, using bold colours and fun fonts can appeal more to younger people or kids, but classier-looking labels with foil or embossing can sometimes appeal more to adults.
Bottle Shape
Take into consideration the shape of your bottle or carton when thinking about your label design. The shape of the packaging influences the label material that needs to be applied. It’s important to design your label in such a way that it enhances the look of the bottle. Juices are usually placed in plastic containers that are transparent, and in these cases, consider the background of your label accordingly. For example, if you have an orange juice, make sure you do not use a clear material with orange or yellow print (it may become illegible).
Before delving into the world of design yourself, you may want to consider hiring a professional to design your labels. Luckily, many label companies like Jet Label employ graphic designers in-house who are very familiar with beverage label design already. Give us a call at 1-866-440-5135 for more information about designing your juice label.
Image Source: https://www.flickr.com/photos/jeepersmedia
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