Have a jam, jelly or sauce company and wondering where to begin with labelling your product? Labelling these kinds of bottles isn’t an easy task. You need to be creative and have personalized labels for the jars if you want to stand out on the store shelves. By being creative with your label, your jam’s bottles will be more attractive and that will help to market your product better. Here are few tips that our team at Jet Label follows to make your jar labels the best they can be.
Colour of the Label
The colour of the labels should compliment the product. Jam, jellies and sauces are usually stored in glass jars, so the colour of the contents inside the jar is easily visible. Therefore, using the same colour labels as the jam won’t be a good idea. Use complimentary colours, but make sure they are different than the product.
At the same time, ensure that the colour you choose is indicative of the product for quick and easy selection by the consumer. For example, peach colour could be used on the labels for jams made from peach or shades of red for strawberry jams.
Your product’s flavours are another important factor while creating personalized labels. The flavour of the product should be showcased on the label. Visuals such as good-quality pictures create a better impact than text. Once again using jam as an example, in addition to your logo which needs to be obvious for branding purposes, you should have a picture of the kind of fruit used to make the jam.
If you make more than one jam flavour, then you need a different label for each flavour. As I wrote previously, the variations in the label should include changes in colour or images. Such variations help the consumer to easily distinguish between the different types of product.
Text on Label
The text you use on your label can also enhance it or attract attention. Apart from providing the necessary information as per the CFIA, the name of the product, the type of jam and whether it is homemade or not, you should include your branding (logo) and it should be easily noticeable and recognized. The reader should be capable of identifying your brand when he or she is looking for your product on a supermarket shelf.
Be sure to follow the basic rules of design: avoid having more than two type of font styles, ensure that there is a consistency in the font and text across all your product labels, and make sure all text is legible if you are using a small font size.
Apart from the above-mentioned points, choosing a label material and the adhesive required for the label should also be taken into account. If all these elements of labels are executed well, it will entice the customer to buy your jam, jelly or sauce over the competition. As said earlier, labelling is a complex task and Jet Label & Packaging’s experienced team can help you through every step of the process. If you are looking for personalized labels for jars, contact Jet Label today.
Image Source: https://commons.wikimedia.org/