The old Nutrition Facts Table (left) vs the new (right)
A growing trend in health aware marketing informs us that consumers are more particular about their health than before. Advertising from Governments, Foundations, Media, Food Manufacturers and Retailers focuses on people paying special attention to Nutritional Labels. Depending on the message, all of these groups are encouraging a choice away from past purchasing habits to a new direction.
The biggest shift occurring in marketing is related to Fats.
Benefits of Fats
Dietary fats can be found in both the consumption of plant and animal foods. Fats are necessary for the human body as it is a major source of energy. This helps in the absorption of essential vitamins such as Vitamin A, Vitamin D, Vitamin E and Vitamin K. Fats are also an important source of calories and nutrients. Consuming adequate fats is vital for proper growth and development. Plus fat increases the flavour of food, and makes people feel full.
Fats do have health benefits but at the same time, the consumption of fat should be limited depending on the type of fats.
Saturated and Trans Fats
Both of these fats can have harmful effects on the human body. This includes increasing the level of cholesterol, diabetes, and other heart-related diseases. Therefore, manufacturers are required to list the Saturated and the Trans Fats information on nutrition labels.
The FDA suggests that Saturated Fats should not make up more than 10% of the total calories being consumed. Based on a 2,000-calorie diet, this would mean about 22 grams of Saturated Fats. The FDA has not specified any recommendation for Trans Fats but encourages the public to limit its intake to 1% of total calories consumed.
Unsaturated Fats are healthier than Saturated and Trans Fats. They are useful in stabilizing cholesterol levels, lowering blood pressure and minimizing the risk of heart-related diseases. It is not mandatory to do so, but manufacturers can specify the proportion of Unsaturated Fats on the food label. Since Unsaturated Fats are healthy fat options, many consumers are becoming interested in buying products that have Unsaturated Fats present in them.
Food manufacturers provide information about the type of fats present in their food products. As per the new regulation, one can remove ‘Calories from Fat’ from the label since knowing the type of fat is more important than knowing the amount of fat in the food product. Each food label needs to have ‘Total Fat’, ‘Saturated Fat’, and/or ‘Trans Fat’ visible on the label.
Jet Label is already prepared to help. Call us today for more information about revising Nutrition Facts Labels.