It is not just what goes inside the bottle that matters, but also what’s on the outside. The label on your beer bottle is the first thing to attract a customer. So, when you settle on a design for your beer label it should be able to push the customer to buy the bottle and increase your sales. Here are some tips for you to keep in mind during the design process.
1. Brand Identity
Whether it is a craft beer or a big beer business, brand identity is a key factor in your label’s look. You must have a customized brand “look” that reflects the quality of your product. For example, if your consumer is not sensitive to a higher price tag, you can feel free to focus more on the quality of the beer rather than price. Such beer can be a premium brand and your label should reflect that it is a premium beer. In the example given below, popular brand Budweiser represents itself as “King of Beers” and the picture of a crown above the brand name matches well with their slogan and brand. The crown is shown consistently across all their labels, which builds their brand and creates consistency across all Budweiser beers.
2. Multiple Branding
If you have different variations of beers, then it is necessary to have different labels for your beer bottles. Along with giving a new brand name, the design, colors, and imagery may also be changed. A customized beer label design becomes very important when you have multiple beer varieties under one brand. The examples shown below depict how to make use of brand elements for different varieties of beer from the same company. At the same time, it is important that you try to maintain a consistent label “look” when you design your beer bottle with respect to the original brand name. Like in the example below, the name RedRock is written using the same font, color and size.
The label can be designed based on the style and on the season. Some beers are not available throughout the year so they have unique labelling like the ones shown below.
3. Provide Details
Providing the beer’s style details is a must but it should be in brief. While labelling your beer bottles, make it clear what type of beer is in the bottle, whether it is IPA, Amber or Stout, or a lager-type or ale-type beer. Ensure that the details are of adequate font size and easy to read. The style should not be too fancy which will make it difficult for the reader.
4. Assistance from a Label Company
A customized label printing company will provide you with a customized beer label design. A label company will have the expertise to come up with a creative labelling for your beer bottles. Also, the experience of these companies will ensure that your label is able to achieve the desired objectives and improve sales.
Labelling your beer bottles is not an easy task. If the bottles are labeled and later you find the labels are not effective or do not match as per your expectation, then it can become a problem if they’ve already been distributed. You could end up wasting both time and resources. If you want to ensure that this situation doesn’t arise, follow the tips given above. In case of any help required, get in touch with a professional label company.