Labels deliver an introduction to a product, playing a critical role in a business’ profit. There has been a tremendous amount of studies done on the psychology of consumers and how they respond to a product. Such details to consider include colour, font, typography, material quality and more.
Businesses are continually fighting for psychological space in a client’s mind, which is the new fight for ‘shelf space.’ One of the best marketing strategies for increased sales surrounds the delivery of the label, from creating the label design to using a quality-focused label manufacturer.
A rule of thumb to remember is that the brain always looks for something that is easy to comprehend. If it takes too much effort to read or understand what a label or package is trying to communicate, the person will usually move on to the next product. This process of rapid elimination also helps clients narrow down their choice between competitors.The takeaway from this is to ensure that your labels are easy to understand. It’s important to remember that each label should tell a story using a combination of visuals and whatever little text is there. Wine labels serve as a great example of using a combination of colours and pictures to connect with their audience. This example is evident when comparing a wine label that promotes a ‘girls night out,’ with a mixture of pink colors and a picture of high heels to go along vs. a wine label that appeals to an avid wine drinker, with a contrast-focused colour scheme and script-style typefaces to promote sophistication.
Every industry uses the marketing strategy surrounding labels to promote their product, ranging from Food product labels to marijuana packaging to logistics companies’ shipping labels. The connection with the audience doesn’t necessarily change, however.
The battle for market attention is one that almost every business faces, which includes:
- The need to get discovered (stand out from competitors)
- The ability to spark interest with their consumer (keeping client their attention)
- The opportunity to tell their story (connecting with their clients)
- The task of making it easy to digest information (making information easy to comprehend)
We have set the preface for what we are trying to achieve and covered ‘why’ labels can contribute to your business’ profits. You’re not going to want to miss our next blog, which will provide you with 5 winning label strategies.