Making a Splash When You’re not a National Brand: Tips to Help a Private Label Succeed

Private labels have significantly advanced in recent years against established national brands. Private labels used to be considered basic or cheaper options compared to known brands, however, consumer behaviour has shifted when it comes to private labels. A recent study in European countries by Nielsen has shown that Private Labels shares have increased their market…

Details

Time to Switch Up Your Labels?

  We could have an endless debate about the pros and cons of rebranding, or even just “refreshing” your image. The reasons a rebrand may be in order are numerous, and differ from industry to industry and company to company. Regardless, it’s a given that product packaging needs to accurately reflect the identity a company…

Details

4 Labeling Blunders to Avoid at All Costs

Labeling serves multiple functions that are critical to the eventual success or failure of any commodity. For starters, we all know the primary objective of a label is to communicate relevant information about the product and the company. This is, in part, dictated by the governmental regulations imposed on manufacturers, and partly because it’s crucial…

Details

Variable Data Printing and Its Many Uses

  Variable Data Printing is a fancy name for a simple – but brilliant – ROI generator.   What is it? Also known as personalized printing, variable data printing (VDP) gives you the ability to create customized, targeted communications with consumers. On the marketing side, VDP can increase response rates while reducing overall printing costs…

Details

Key Factors in Label Design

  How Important are Labels? In a word: Very. 7 in 10. That’s the number of customers that, entering a store, haven’t made up their minds about what they’ll be purchasing. This is where your label becomes your product’s most important asset. Labels are crucial decisions.  Your label is your point-of-purchase brand advocate. It must…

Details

Eliminating Label Lift for Wine

As a true passion product, wine demands labelling that beckons customers to ‘try me and fall in love.’  Wine labels must be not only appealing but alluring. This emphasis on aesthetics flies in the face of an inconvenient truth: Wine labelling is hard. Even while standing out on cluttered racks, wine labels must stand up…

Details

How to Make Appealing Wine Labels

Let’s face it: today’s design-driven consumer base often pays more attention to creative wine labels on the bottles than to the wine inside them (I’m sorry, Wine Connoisseurs). Eye-catching wine label designs are crucial from a marketing standpoint. Not only do they stand out among the several other wine bottles on the shelves, but they…

Details