Making a Splash When You’re not a National Brand: Tips to Help a Private Label Succeed

Private labels have significantly advanced in recent years against established national brands. Private labels used to be considered basic or cheaper options compared to known brands, however, consumer behaviour has shifted when it comes to private labels. A recent study in European countries by Nielsen has shown that Private Labels shares have increased their market…

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Time to Switch Up Your Labels?

  We could have an endless debate about the pros and cons of rebranding, or even just “refreshing” your image. The reasons a rebrand may be in order are numerous, and differ from industry to industry and company to company. Regardless, it’s a given that product packaging needs to accurately reflect the identity a company…

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4 Labeling Blunders to Avoid at All Costs

Labeling serves multiple functions that are critical to the eventual success or failure of any commodity. For starters, we all know the primary objective of a label is to communicate relevant information about the product and the company. This is, in part, dictated by the governmental regulations imposed on manufacturers, and partly because it’s crucial…

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FAQ: Labels or printed packages, you ask?

Your question:  We’re new to this game. Would we be better off direct-printing on our bottles, cans, and flex packs — or running labels to stick on blank packaging? We want our brand to look upscale and to impress our customers.   Jet Label Answers: It’s right in our name: we almost always recommend labels — they’re…

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Key Factors in Label Design

  How Important are Labels? In a word: Very. 7 in 10. That’s the number of customers that, entering a store, haven’t made up their minds about what they’ll be purchasing. This is where your label becomes your product’s most important asset. Labels are crucial decisions.  Your label is your point-of-purchase brand advocate. It must…

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Eliminating Label Lift for Wine

As a true passion product, wine demands labelling that beckons customers to ‘try me and fall in love.’  Wine labels must be not only appealing but alluring. This emphasis on aesthetics flies in the face of an inconvenient truth: Wine labelling is hard. Even while standing out on cluttered racks, wine labels must stand up…

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Label Application Techniques: A Primer

In labelling, deciding between automatic and semi-automatic application is anything but… well, automatic. Various factors must be considered, and the choice affects other aspects of your packaging operation. Before diving in, let’s clarify the terminology.   Semi-automatic labelling requires direct human interaction with a dispenser, which holds a wound roll of labels and feeds them…

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Colour Matching: A Glossary of Terms

No other segment of label print production is more prone to “shop speak” than colour matching. Pantone, CMYK, Delta E, 7-colour… the jargon can be dizzying and, at Jet Label, we’re all about simplicity and customer transparency. You shouldn’t have to learn another language to understand the various ways in which Jet Label ensures vibrant,…

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