We could have an endless debate about the pros and cons of rebranding, or even just “refreshing” your image. The reasons a rebrand may be in order are numerous, and differ from industry to industry and company to company. Regardless, it’s a given that product packaging needs to accurately reflect the identity a company…
DetailsLabeling serves multiple functions that are critical to the eventual success or failure of any commodity. For starters, we all know the primary objective of a label is to communicate relevant information about the product and the company. This is, in part, dictated by the governmental regulations imposed on manufacturers, and partly because it’s crucial…
DetailsYour question: We’re new to this game. Would we be better off direct-printing on our bottles, cans, and flex packs — or running labels to stick on blank packaging? We want our brand to look upscale and to impress our customers. Jet Label Answers: It’s right in our name: we almost always recommend labels — they’re…
DetailsAvoiding label bubbling on wine bottles can be tricky even under ideal circumstances – and as we all know, circumstances are often far from ideal. Perhaps you’re using large labels, whose increased surface area makes it more difficult to prevent bubbling and achieve complete adhesion. Maybe you’re applying labels during a rainstorm or a cold…
DetailsHow Important are Labels? In a word: Very. 7 in 10. That’s the number of customers that, entering a store, haven’t made up their minds about what they’ll be purchasing. This is where your label becomes your product’s most important asset. Labels are crucial decisions. Your label is your point-of-purchase brand advocate. It must…
DetailsAs a true passion product, wine demands labelling that beckons customers to ‘try me and fall in love.’ Wine labels must be not only appealing but alluring. This emphasis on aesthetics flies in the face of an inconvenient truth: Wine labelling is hard. Even while standing out on cluttered racks, wine labels must stand up…
Details‘Winging’ refers to what happens when neck labels that apply and display well during packaging show variable degrees of “lifting” later — for instance, at the retail level. It’s one of those small details that can put a damper on an otherwise flawless performance: The wine is terrific, the bottle elegant, the label design eye-catching……
DetailsIn labelling, deciding between automatic and semi-automatic application is anything but… well, automatic. Various factors must be considered, and the choice affects other aspects of your packaging operation. Before diving in, let’s clarify the terminology. Semi-automatic labelling requires direct human interaction with a dispenser, which holds a wound roll of labels and feeds them…
DetailsNo other segment of label print production is more prone to “shop speak” than colour matching. Pantone, CMYK, Delta E, 7-colour… the jargon can be dizzying and, at Jet Label, we’re all about simplicity and customer transparency. You shouldn’t have to learn another language to understand the various ways in which Jet Label ensures vibrant,…
DetailsAt Jet Label, we’re committed to making your label the star of the show. But for that to happen, its graphics need to be ready for the big time. When designing labels, one of the most frequently asked questions our art team gets is “Can I use a raster image?” The answer is yes… but…
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