When a brand advertises its product, it can’t communicate everything about its quality, its benefits, its novelty, and its adequacy to the world without seeming self-congratulatory. Head to any departmental store and pick up a product and you’ll quickly realize there’s more to a label than self-praise. While everybody knows the primary objective of a label is to communicate such relevant information as the product consistency, its manufacturing details, and its direction of use to the public, there’s more to a label than the communication of relevant information. Every seasoned brand knows that a well-designed custom label is the easiest way to capture the interest of the casual passer-by. That’s how you make a sale. We have a couple of handy tips to help your product attract eyeballs.
Emphasis on Readability
If your product is small, like a little jar of honey or a tiny bottle of premium coffee, you know you don’t have too much space to communicate essential information. On the other hand, covering too much surface area of your product with the label isn’t the best idea if you want to show off the product inside the packaging. It’s best to load the most readable aspects of your product information on the front, while the remaining product details can be pushed to the back. With clever use of the font (and contrasting colors), you can boldly advertise critical aspects of your product such as your brand name, your product logo, and your tagline, while not compromising on readability.
Count on Empty Spaces
Empty spaces or white space simply refers to all the space on the product label that is not occupied by either image, text, or any other design. If used correctly, this white space can be utilized as an effective design tool to focus on other visually attractive elements of the label. Furthermore, not having enough empty spaces can result in an overly congested, cramped label, where a potential customer doesn’t quite know where to concentrate. Side note: the modern age is about minimalism, where advertisers swear by the concept of ‘less is more’, and that’s especially true in the case of a sophisticated custom label.
Illustrate Visually, Tastefully
In the end, what separates a particularly good label from a great one is how tastefully the brand is able to visually illustrate the nature and value of their product through its label. Certain products should display visual cues about the products’ nature, and this is achieved through the clever addition of relevant illustrative elements. Isn’t the addition of a tempting strawberry a welcome addition to a jar of premium strawberry flavored jam? In similar fashion, adding an image of lychee on a bottle of lychee juice makes just as much sense.
Anybody can design an ordinary label, but it takes taste and experience to design a label that has the capacity to capture public imagination. Our team at Jet Label provides professional graphic design services if your company is in need of a little help along the way. Contact us at Jet Label for a general inquiry or for a direct quote.