When your organization is dealing in luxury products, you want to ensure that every element of the product is perfect. Your product’s packaging is the first point of contact with the customer. So, if you claim that your product is a luxurious brand then it should look attractive too. For this reason, the labelling on the package should be very attractive and reflect luxury and high quality.
High Quality Material
It is needless to say that luxurious products require a superior quality labelling material. Textured or uncoated paper, fluorescent paper and glossy metallic stock are some of the options you may be tempted to choose from. In fact, the use of special die-cut metallic material offers a reflective finish which catches the eye and is actually quite versatile with its design options.
More than 85% of consumers identify colour as a primary consideration when buying a product. Therefore, your labels should have colours that are eye-catching and appealing. Colours such as purple, gold, and black are known to convey royalty and prestige, so if your product is associated with such identities then you should consider using those colours. By adding complementary colours you create more contrast and visual impact.
Design Elements of the Label
Since it is a luxury product, ensure that your your text and images convey that. The logo and the name of the brand need to be on the label, but try to limit the amount of content. ‘Less’ can say ‘more’ with attractive appearance rather than words. Too much information about the product can make the label look cluttered and can take away from all the hard work you put into choosing a beautiful stock and colours.
A customized design of fonts or graphics on the label adds to the aesthetic look of the luxury product. However, this should not affect readability. A luxurious product doesn’t mean you create a complex design, so keep it looking effortless and flawless. Keep the design simple yet sophisticated. Avoid adding unnecessary images apart from the logo or the product branding.
Label Size and Shape
The size and shape of the label depend on the container. On round containers you have the option of a wrap-around label. For other containers, you can either have two labels, one at the front and the other at the back or a single label in the front frame. If the container is made to look exquisite, like in the case of perfume bottles, then small labels can sometimes be the best option to show off the container itself.
Apart from the above-mentioned points, consider what your competitors are doing. A thorough analysis of the competitor’s product is always beneficial.
It’s important to get a professional designer to work on your luxury label. Luckily, Jet Label & Packaging is your one-stop-shop for luxury labelling, with experienced designers and a knowledgeable team. Give us a call today at 1-866-440-5135.
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