Waterproof Labels

Who wouldn’t want their labels to last no matter what conditions it endures? Almost every entrepreneur that aims to succeed is looking into the use of waterproof labels for their products. This is to ensure that their product labels withstand all types of conditions, dry or wet. However, the materials required to waterproof your labels can increase your costs, so if you’re on a budget or if you’re a start-up you may consider forgoing the waterproof labels for your first few label orders.

No matter your desire to cut costs, there are still a few products that absolutely need waterproof labels because of the conditions they will be exposed to. In order to know if you will need waterproof labels, you need to think about the entire lifespan of your product. Where will the product be stored before it’s sold? How will it be transported? And lastly, what environments will it be exposed to after it’s sold? Let’s take a closer look at some of the products that almost ALWAYS need waterproof labels.

  • First, those who produce toiletries such as soap, shampoo, body wash, and shaving cream require waterproof or water-resistant labels. All these products are found in the bathroom (usually even in the shower) where they will be exposed to moisture. Even more so than to preserve the appearance of your brand, a waterproof label in this extreme environment helps to ensure that the customer can double check the ingredients or directions for use when they need to.
  • Second, companies that manufacturer beverages should use waterproof or water-resistant labels. Coolers can be very moist environments for storage, so it is important that their labels remain to be readable to those interested in making a purchase. Also, remember: if the container is full of liquids, and it’s stored with others of its kind, what happens when one leaks or breaks? The entire batch could sustain damage to its labels.
  • Third, beach gear labels should always be waterproof. The very conditions of its use at the beach, where it will more than likely get soaking wet, makes it a candidate for waterproof labels. Also, clients who buy products they take to the beach (like sunscreen) expect the products to be waterproof to withstand the conditions where they will be used.
  • Lastly, outdoor and camping products should always come with waterproof labels. This is to ensure that they remain readable and their information remains accessible to those who use them or could potentially use them. Since the outdoor conditions can be rough, products that come with waterproof labels make a good impression by making information readily available whenever needed.

Waterproofing product labels should be considered an investment. After all, the quality of your products is often measured by the label – a good label can mean that a customer will come back to buy your product again in the future. So ask yourself before deciding if you need Waterproof Labels: Where will my product be stored? How will it travel to the customer? Where, realistically, is the customer likely to take the product during its lifespan?

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