Information overload is a real thing for consumers. Are you intending to create a product label that contains more than a handful of information for the end user? How do you make a label with so much information, but keep your label visually appealing? Peel and reveal can help you save on high packaging costs while maintaining a unique and pleasant product design that perfectly matches your brand. By using Peel and Reveal, you can keep your label looking clean and interesting while also providing additional content behind a peel-away window.
Peel and reveal is not just for technical information, although it is really useful for that! It can be used in a lot of applications if you want to get creative. Here are a few of the applications that Peel and Reveal labels are great for:
Additional Nutritional Information or Facts
Although it may seem as if the nutrition table at the back of your product label is enough to provide everything that consumers want to know, it could be a plus if you can provide more. What do you think about adding a little extra information about the benefits of consuming your product? Or perhaps you can add a little bit more about where the ingredients are sourced from. This is a selling feature that may make or break a sale for a first-time buyer.
Warnings and Instructions
Consumers appreciate manufacturers who go out of their way to make sure that they can use the products well. For example, when a can of butane is sold to campers and hikers, a peel and reveal could be a plus. By displaying extra information about how it should be stored after each use, or proper illustrated instructions, your clients will be glad they bought your product over the other one on the shelf. That’s the kind of reaction that will make them think about buying your product for their next hiking or camping adventure.
What do you think about seasoning brands whose labels come with quick fix recipes you can try at home? Every consumer loves getting extras because it makes them feel like they’re getting more than what they paid for. A peel-and-reveal with a recipe can even encourage clients to buy more of your brand’s items if you include other items in your product offering in the recipe as well. With a great recipe, a consumer will use your product over and over again, and that’s exactly what every manufacturer wants.
Forever useful for parties where a guest is bringing wine, a quick and easy reference for wine pairings is unforgettably handy. Whether it’s a food pairing on a wine label, or a wine pairing on a food label, a peel and reveal label featuring a wine pairing is a great way to seal the deal with new customers. Why not get creative and show the steps for properly tasting wine while you’re at it? For those of us who are not well-versed in wines, it can be a total life-saver to have this information right on the label.
Coupons and Contests
Peel and Reveal labels are an excellent choice for coupon and contest codes. Simply hide the code behind the label so the customer can reveal it when they bring the product home. This keeps your labels looking great and gives you more real estate to advertise your promotion.
Whatever you’re selling, the peel and reveal label feature will prove itself helpful not only as a smart label design but as an effective marketing strategy. The additional space it provides allows you to have the best of both worlds, so your label can be both beautiful and informative. For your consumers, it gives them more than just additional knowledge: it makes them look forward to something new every time they pick your product up off the shelf.