New technologies are affecting the way people live, work, and even the way they do business. Although you may not think technology and fashion are a natural match, trends in the industry are proving how crucial this union is.
The retail industry has found that technology allows companies to improve their operations and serve their customers more efficiently. The system’s ability to store large amounts of data can provide greater efficiency in many areas of operation. RFID technology, which uses radio waves to capture data, has become a common feature in today’s retail fashion industry.
Understanding Today’s RFID Technology
RFID technology uses a small tag that contains a wireless microchip and an antenna, as well as a reader with an antenna. Tags may be either active or passive. The reader transmits radio waves, which correspond with a serial number that identifies the goods. It uses the low end of the electromagnetic spectrum, which causes no hazard to human health. The passive RFID tags draw from the electromagnetic field produced by the reader to power the microchip. It then sends waves back to the reader, which are converted into data. Active tags contain their battery as a power source.
Preventing Counterfeiting of Goods
Counterfeit fashion goods have become a global problem. RFID tags offer a foolproof way to ensure the goods securely reach their destination. Cheaply made versions of high-end brands pop up everywhere, undermining the status and profits of the authentic products. RFID allows manufacturers to embed tiny chips into their merchandise, and these chips allow consumers to ensure the authenticity of the fashion and accessories they purchase.
More Accurate Inventory Control
One of the advantages of RFID technology is to allow better tracking of inventory. The system does not require a direct line of sight for the tags to be read by a scanner. This ability makes it easier and faster to identify, count, and re-stock items on an as-needed basis. Deliveries can be more accurate. Receiving procedures are expedited. Goods can be calculated at various steps in the supply chain for increased accuracy. With these benefits, businesses can serve their customers better and ensure more orders in the future.
Facilitating the Shopping Experience For Customers
RFID also allows your customers to shop more efficiently. RFID tags can convey information to customer smartphones to make selecting goods easier. They can see the range of colors and sizes available. They can receive information on items they are interested in, without sifting through aisles or racks. They can get information immediately, which saves them time and frustration. They can use their phones for payment and pick up the merchandise, without waiting in tedious lines. RFID simplifies shopping and can be tailored to a business’ specific needs.
Keeping Better Track of Samples
Another way that RFID technology can be useful for Canadian retailers is by tracking the samples that are sent out to various agencies for events and editorial evaluation. With RFID tags, you can ensure you know which items have gone out and where they are, to reduce losses of these critical items.
RFID Allows Better Organization of Fashion Events
Radio-frequency identification can also be used to help organize fashion events. The tag transmitter can be invisibly attached to invitations and will automatically track attendees as they arrive. Furthermore, it also maintains attendance data and makes your guests’ experience effortless and enjoyable. It can track the delivery of needed fashion items and accessories to ensure a seamless event. You can impress your guests, as well as competitors, with an event that utilizes the most forward-looking technology for the ultimate 21st-century fashion experience.
If you do not know where to start or if you have more questions about RFID, we have knowledgeable staff that can help you. Jet Label works with business across many industries in Canada, all with various requirements. Click here to contact us.