Making a Splash When You’re not a National Brand: Tips to Help a Private Label Succeed

Private labels have significantly advanced in recent years against established national brands. Private labels used to be considered basic or cheaper options compared to known brands, however, consumer behaviour has shifted when it comes to private labels. A recent study in European countries by Nielsen has shown that Private Labels shares have increased their market…

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Time to Switch Up Your Labels?

  We could have an endless debate about the pros and cons of rebranding, or even just “refreshing” your image. The reasons a rebrand may be in order are numerous, and differ from industry to industry and company to company. Regardless, it’s a given that product packaging needs to accurately reflect the identity a company…

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4 Labeling Blunders to Avoid at All Costs

Labeling serves multiple functions that are critical to the eventual success or failure of any commodity. For starters, we all know the primary objective of a label is to communicate relevant information about the product and the company. This is, in part, dictated by the governmental regulations imposed on manufacturers, and partly because it’s crucial…

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Variable Data Printing and Its Many Uses

  Variable Data Printing is a fancy name for a simple – but brilliant – ROI generator.   What is it? Also known as personalized printing, variable data printing (VDP) gives you the ability to create customized, targeted communications with consumers. On the marketing side, VDP can increase response rates while reducing overall printing costs…

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My How We’ve Grown: Jet Label at 20

It all started with boxes and box seats. Back in the mid 1990s, before he was President, CEO and co-owner of Jet Label, Darrell Friesen sold boxes for a living. More specifically, packaging boxes and supplies. Business was… fine. Those of us who work with Darrell are well aware of his gift for gab, a…

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FAQ: Labels or printed packages, you ask?

Your question:  We’re new to this game. Would we be better off direct-printing on our bottles, cans, and flex packs — or running labels to stick on blank packaging? We want our brand to look upscale and to impress our customers.   Jet Label Answers: It’s right in our name: we almost always recommend labels — they’re…

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