Your premium range of wine is terrific in taste and the bottle looks great. But can you hook the customer with your label?
Whether your product is wine, organic foods, or another luxury brand, it’s vital to get it right when it comes to the label. If you’re tired of failed endeavors and are looking for robust label design tips, then we’ve got your back.
Luxury brands are often synonymous with simplicity and richness and display a deep connection with the brand’s identity. While some high-end brands are able to secure a strategic location or specially crafted displays, competition still exists. Thus, a creative, cutting-edge, and personalized design is a must to win the customers’ attention. With an understanding of your brand along with some personal touches, you can create a premium label that will catch the attention of shoppers.
At Jet Label, we can help you do that with our in-house design team. Here are some things we think matter the most when creating a unique label design.
Communicate or Fail to Appeal
What is it that your brand wants to convey to your audience? A winning label design not only communicates important information about your product but also represents your brand. A label that seems disconnected with a brand’s personality hardly ever appeals to the public. Your brand’s personality is an important ingredient in the recipe for your label design. For instance, a label with a classy design and soothing colors suits a brand that represents premium body care products made using natural ingredients. Including the basics is important too, like your logo, name, tagline, volume, and other essential details.
Choose The Texture, Color, and Font Carefully
The texture, color, and typeface of your design can make or break the product’s chance of appealing the customer. Is your product label readable from a distance? Will the colours be pleasing to the eye when you consider the product’s surroundings, on the shelf or after its purchase? Ask these questions before finalizing the print. It’s also important to pay attention to the psychological interpretation of the colours you choose. Vivid hues like oranges, yellows and pinks can be considered invigorating, while muted colours like greys, beiges, or taupes may be more indicative of a relaxation product.
Design With The Product and Container in The Mind
When you have an absolutely amazing design, it’s easy to overlook the details of the container and the product. Whether your container is textured, tapered, round, or square, you’ll have to ensure your design compliments it. The type of container you choose and the design of the label will also depend on whether or not you want your product to be visible through the container. For instance, a product like pure and organic honey is frequently left visible and is complimented well by a label with minimal design. But, if your brand permits, you can get as creative as you want with your designs.
With premium label printing technologies, the sky is the limit. Get creative with your product labels and design a distinctive label that attracts customers’ attention. At Jet Label, we can help you do that with our graphic design and labeling solutions. Get in touch with us to create premium product labels that will make your brand shine!