How Labels Are Being Used To Fight Against The Billion Dollar Wine Counterfeit Industry
Wine label design is not a simple task. Every wine manufacturer knows how important it is to come up with the perfect wine label before they put their product on the market. Every detail that you put on the wine label says a lot about your wine. Wine labels can convince wine buyers to choose your wine over a competitor’s, so give your wine label enough attention to detail that it doesn’t leave your wine sitting on the store shelf untouched.
What does your wine label design have to do with the success of your wine? According to some people, the label can even make your wine taste better. This can be because a beautiful label causes people to expect a delicious wine, or it can be due to the flavours or pairings listed on the label. What, then, should be the process of making your wine label?
First, find out what your customers think about the current wine label that you have. This may entail conducting a survey about what your target consumers think. Do they like it? What specifically do they like or not like? Do they buy the wine specifically for the label or for the taste, or both? All the answers to these questions will help you rethink your current label design. What your consumers think will have a significant impact on how you plan to reconstruct your wine label.
Second, decide what you want your label to say about your wine. Do you want it to exude a certain kind of elegance? Or do you want it to say that your wine is what they need any day, not just on special occasions? Maybe you’ll choose to list a recipe or special wine pairings on your label. The message that you intend to send will help you decide on the details of the label including the text format, the colour combination and the information to be included on the label.
Third, put together a team of professional designers and tell them what it is that you want for your wine label. If it helps, you may allow them to taste the wine product itself. It may give them a new perspective of what your wine label may need.
Lastly, pick the label design and the materials that it should be made of. It is highly important that you only choose the best materials for the Wine Label Design as it could affect the design and the overall effect that it will have on your target consumers.
In a nutshell, think of your wine label design as your first form of advertisement for what’s in the bottle. After all, consumers can only judge your wine by its cover so it needs to say a lot in just a few seconds. Design can do that.
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